While not quite as challenging as operating a plant-touching business like a grow operation or dispensary, marketing a business that provides ancillary services to the cannabis industry still presents some challenges. One of those challenges is making sure you are visible online when potential customers search for you.

Below you will find the three keywords that ancillary businesses should be focusing on, but before we get into that let’s back up a second and start from the beginning. We all know that Google is the most popular website in the world, right? And how do people find things on Google? They enter in search terms, called keywords.

Once a user enters a keyword they are then shown a list of relevant websites based on the search term they entered. The entire goal of SEO is to help determine which keywords a business should be ranking for, and then to implement a strategy that improves their visibility in search results provided for that keyword. This post will cover the first part of that equation (which keywords your business should be targeting) and our Free Cannabis SEO Evaluation can assist you with the rest!

So without further delay, here are the 3 keywords every business serving the cannabis industry should be ranking for:

1. “Cannabis Your Product”
2. “Cannabis Your Service”
3. “Best Cannabis Your Product” or “Best Cannabis Your Service”

1. “Cannabis Your Product”

If you are selling a service to cannabis businesses you want to make sure that your customers find you when they search for a term like “Cannabis Your Product”. For example if you sell packaging materials to cannabis businesses, you would definitely want to be found if someone were searching for the term “cannabis packaging” in google.

2. “Cannabis Your Service”

This one is very similar to the one above but pertains to businesses that are selling a service to cannabis businesses, rather than a product. Take a Cannabis Lawyer for example. It is imperative that when a cannabis business owner is searching for a service like yours that they find it.

3. “Best Cannabis Your Product” or “Best Cannabis Your Service”

If your particular niche is very saturated you may want to explore focusing on keywords like “Best Cannabis Your Product” or “Best Cannabis Your Service” in order to set your company apart. For example there are now hundreds of companies that provide software for dispensaries. In this case, in addition to being found for “Cannabis Software” you might also want to focus on a term like “Best Dispensary Software” which is more specific and also more likely to lead to a click through to your website.

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