SEO For Ancillary Businesses

Dominate the market by improving rankings for important keywords businesses use to search for products and services like yours.

The Four Steps To SEO Success

While most SEO agencies guard their process like it's some kind of a secret we believe in working together with our clients to produce amazing results.
  • 1

    Research and Competitor Analysis

    We do extensive research to determine what 2-3 most important keywords potential customers might use to find your business. Once we determine the right focus keywords, we evaluate which competitors are currently ranking for those keywords and what we need to do to help you beat them.

  • 2

    On-Site Improvements

    Once we have determined the focus keywords we go to work on the first step, optimizing everything on your website to include those keywords in a natural and user-friendly way to signal to search engines that your site is is closely related to the user's search query.

  • 3

    Off-Site Improvements

    When it comes to improving rankings for ancillary businesses, each project requires a unique strategy. A cannabis lawyer may wish to focus on acquiring customers in their immediate location, whereas a grow supplier would most likely want to rank nationwide. Most ancillary businesses require a combination of local off-site signals like citations and off-site signals like guest posts and blogs that help to rank for non-localized search terms.

  • 4

    Monitoring and Reporting

    We create a custom dashboard that shows you the keywords we are targeting and how their website is showing up for those keywords. We also provide monthly reporting that shows ranking improvements and the amount of traffic and leads generated by our efforts. As we continue to monitor the results we may discover that other keywords start to improve as well and we may propose adding a few more focus keywords every once in a while.

Learn more about SEO.

At LIT Consulting we specialize in one thing and one thing only; helping ancillary businesses in the cannabis industry succeed by creating and implementing effective SEO Strategies.

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Ancillary Business SEO Plans

We believe in fair, upfront pricing, and offer 3 plans to meet the needs of anciallry businesses of all sizes.
Local Ancillary Business
/ Per month
Perfect For Ancillary Businesses Targeting One City
Low Competition
1-3 Focus Keywords
10 Citations Per Month
1 Guest Post Per Month
Rank Tracking
Monthly Reporting
Get Started Now!
Regional Ancillary Business
/ Per month
Perfect for Ancillary Businesses Targeting One State
Medium Competition
3-5 Focus Keywords
20 Citations Per Month
2 Guest Posts Per Month
Rank Tracking
Monthly Reporting
Get Started Now!
National Ancillary Business
/ Per month
Perfect For Ancillary Businesses Targeting The Entire U.S.
High Competition
5-7 Focus Keywords
20 Citations Per Month
4 Guest Posts Per Month
Rank Tracking
Monthly Reporting
Get Started Now!

Frequently Asked Questions About Dispensary SEO

Answers to the questions we hear the most!

What is SEO?

SEO is, put simply, the process of Optimizing a website to rank higher in search engines. There are currently over 200 known factors that affect which pages google decides to show in it’s results. The most important factors are having quality content that contains the keywords you want to rank for and having multiple off-site signals such as links and citations. Our unique service specializes in helping ancillary businesses in the cannabis industry achieve both of those goals in addition to optimizing for the remaining factors!

How do I know if I need SEO?

When you perform a search that one of your customers might use, does your business show up? If, instead of finding your business, all you can find are you competitors then you need SEO!

In fact, unless you are the first result on the first page of results for every keyword a customer might use, then you could still benefit from SEO!

Why does SEO have such negative connotations?

In our experience because SEO is somewhat hard to explain to the average business owner it leaves the door open for scammers to make big promises, take their money, and never deliver.

We try to be transparent at all times and set reasonable expectations. For example we do not promise 1st page rankings, as there are way too many factors to offer a guarantee like that.

A lot of SEO companies and agencies churn through their customers, and spend most of their time selling instead of providing results. We strive to create long lasting partnerships by only taking on a select few clients so we dedicate the proper amount of resources to your project.

Why is SEO so important for ancillary businesses?

SEO is crucial for ancillary businesses in the cannabis industry for a few main reasons.

  1. Google is still the biggest driver of traffic to local businesses. In fact over 90% of purchases are believed to be at least partially attributed to a google search.
  2. While many other marketing channels have restrictions on cannabis business, search engines do not.
  3. SEO, unlike Paid Advertising or Influencer Marketing, keeps on providing more and more traffic over time. While paid ads and influencer marketing stop producing ROI the second you stop running them SEO often produces results for months and years.

How will I know if SEO is working for me?

This is a question we get asked all the time, and for good reason; who wants to pay for something unless they can tell it is working for them.

Some of the first things we do for clients is to get them set up on google analytics, install phone call tracking, and set up a rank tracking dashboard that allows clients to get real time view of their most important search engine rankings.

Once those tools are set up, we are able to prove the value we are bringing to your business by showing an increase in organic search traffic, phone calls, and store visits.

How long does it take to produce results with SEO?

Due to the volatile nature of search engine algorithms, it is hard to say exactly when rankings will begin to improve. Our SEO packages are carefully designed to produce results within 90 days, however oftentimes we see gradual improvements long before 90 days.

We can tell you that SEO is not a miracle cure for a bad business model, or a tool you should use if you are seeking overnight results. It is a long term process, and those that see it through will reap the benefits as they outrank their competitors who didn’t have the patience.


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About Us

We specialize in helping cannabis business establish and maintain SEO strategies that produce amazing results, and have a plan that can meet the goals of any cannabis business big or small.

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Ancillary Business Resources

In Depth Information To Get Your SEO On Track!

How cannabis and CBD businesses can properly check their google rankings

When we have conversations with cannabis businesses about SEO, we usually find that their main goal is to get on the first page of Google. Then we ask, “What would someone be searching for in order to find your site on the first page?” Usually that gets me a “hmm… good question” kind of response, so we’ll ask them how they are checking to see where they rank in Google. The most common answer is something like: “I just search Google for {insert my city} dispensary.”If that answer describes how you’re checking your Google ranking, this post is for you!

The 3 keywords ancillary cannabis businesses should be ranking for

While not quite as challenging as operating a plant-touching business like a grow operation or dispensary, marketing a business that provides ancillary services to the cannabis industry still presents some challenges. One of those challenges is making sure you are visible online when potential customers search for you.