When we have conversations with cannabis businesses about SEO, we usually find that their main goal is to get on the first page of Google. Then we ask, “What would someone be searching for in order to find your site on the first page?” Usually that gets me a “hmm… good question” kind of response, so we’ll ask them how they are checking to see where they rank in Google. The most common answer is something like: “I just search Google for {insert my city} dispensary.”If that answer describes how you’re checking your Google ranking, this post is for you!
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