Starting a CBD brand takes a lot of planning, adherence to ever changing rules and regulations, and all kinds of other challenges. One of those challenges is figuring out which keywords customers might use to find your brand and the products you offer.

Below you will find the three keywords that CBD brands should be focused on, but before we get into that let’s back up a second and start from the beginning. We all know that Google is the most popular website in the world, right? And how do people find things on Google? They enter in search terms, called keywords.

Once a user enters a keyword they are then shown a list of relevant websites based on the search term they entered. The entire goal of CBD SEO is to help determine which keywords a business should be ranking for, and then to implement a strategy that improves their visibility in search results provided for that keyword. This post will cover the first part of that equation (which keywords your brand should be targeting) and our Free Cannabis SEO Evaluation can assist you with the rest!

So without further delay, here are the 3 keywords every CBD brand should be ranking for:

1. “Your Brand Name”
2. “Best CBD Your Product”
3. “Buy CBD Your Product”

1. “Your Brand Name”

The single most important keyword CBD brands need to focus on ranking for is their brand name.  There are a lot of people talking, and writing, about CBD and often times CBD brands that are just starting out don’t even show up first when a consumer, potential investor, or member of the press searches for their brand name. So first and foremost they need to secure that digital real estate. And don’t just stop at the first result; your brand’s social media profile should also rank. Ideally, the entire first page of results should be different properties for your brand!

2. “Best CBD Your Product”

This is a very important keyword to rank for as a CBD brand. If you are the owner of a CBD Brand I don’t have to tell you that competitors are popping up daily! Being able to rank for a term like this can be absolutely huge in terms of driving traffic to your website. Let’s take a CBD Brand with a focus on tinctures. 1000’s of people search every month for “Best CBD Tincture” and having your website show up for that search would be monumental in terms of driving direct sales on your website.

3. “Buy CBD Your Product”

Since CBD products can, and often are, sold directly online through an e-commerce store it is crucial that your brand is found by people performing this search. The people performing this search are right at the bottom of the funnel typically, ready to convert to a sale. They have already done their research and decided what kind of product they want and are simply looking for a place to buy it. We can all agree that it would be better they find you when they do this search rather than your competitors.

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