Regional And National SEO for Cannabis Brands
Dominate your market by improving rankings for important keywords customers use to search for brands like yours.
Can your customers find you?
Do a quick google search for 'your brand' or 'your product' replacing your brand or your product with the name of your brand or your product. For example if your brand produces Live Resin Vape Pens, you might try the search 'Best Live Resin Vape' or if you are a flower brand you may want to search for 'best greenhouse flower'. If your business does not come up in the first three results than you are missing out on valuable traffic and potential customers.
What do you see when you perform a search that a customer would?
When you perform a search that one of your customers might use, does your business show up? If, instead of finding your business, all you can find are you competitors then you need SEO!
So what is SEO, and how can it help Cannabis Brands?
SEO, short for search engine optimization, is not nearly as scary as it sounds. Simply put it is the process of making changes to your website and online presence to rank higher in search engines, primarily Google. SEO works by signalling to Google and other search engines that your website is the most relevant answer to a users query. When done correctly it results in top rankings for relevant keywords which drives tons of laser targeted traffic directly to your website and/or physical location of your retailers.
How an effective SEO strategy can elevate your business.
One of the major growing pains for cannabis brands is the limited opportunity to market their business through paid search (i.e. Google Ads) or paid social (i.e. Facebook). As a result, cannabis brands must develop a strong organic online presence to establish themselves in the market.
- Improve Brand Visibility
- Drive targeted traffic to your website
- Increase purchases at your retailer locations
- Generate more revenue
The Four Steps To SEO Success
While most SEO agencies guard their process like it's some kind of a secret we believe in working together with our clients to produce amazing results.
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1
Research and Competitor Analysis
We do extensive research to determine what 2-3 most important keywords potential customers might use to find your brand. Once we determine the right focus keywords, we evaluate which competitors are currently ranking for those keywords and why.
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2
On-Site Improvements
Once we have determined the focus keywords we go to work on the first step, optimizing everything on your website to include those keywords in a natural and user-friendly way to signal to search engines that your site is is closely related to the user's search query.
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3
Off-Site Improvements
When it comes to improving rankings for highly competitive terms that most brands should be ranking two of the most important factors are generating links back to your site in the form of guest posts and featured product reviews on high quality websites across the internet. We specialize in building natural, high quality back links for Cannabis Brands and getting their products featured in high quality product reviews!
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4
Monitoring and Reporting
We create a custom dashboard that shows you the keywords we are targeting and how your website is showing up for those keywords. We also provide monthly reporting that shows the amount of traffic generated by our efforts and we work with your team to ensure that your website is configured to track traffic by source, proving an increase in visibility!
Learn more about SEO.
At LIT Consulting we specialize in one thing and one thing only; helping cannabis brands succeed by creating and implementing an effective SEO Strategy.
Get Your Free SEO Evaluation Here!Cannabis Brand SEO Plans
We believe in fair, upfront pricing, and offer 3 plans to meet the needs of Cannabis Brands of all sizes.
Frequently Asked Questions About SEO For Cannabis Brands
Answers to the questions we hear the most!
What is SEO?
SEO is, put simply, the process of Optimizing a website to rank higher in search engines. There are currently over 200 known factors that affect which pages google decides to show in it’s results. The most important factors are having quality content that contains the keywords you want to rank for and having multiple off-site signals such as guest posts and product reviews. Our unique service specializes in helping dispensaries achieve both of those goals in addition to optimizing for the remaining factors!
How Do I Know If I Need SEO?
When you perform a search that one of your customers might use, does your business show up? If, instead of finding your business, all you can find are you competitors then you need SEO!
In fact, unless you are the first result on the first page of results for every keyword a customer might use; your cannabis brand can benefit from SEO!
Why does SEO have such negative connotations?
In our experience because SEO is somewhat hard to explain to the average business owner it leaves the door open for scammers to make big promises, take their money, and never deliver.
We try to be transparent at all times and set reasonable expectations. For example we do not promise 1st page rankings, as there are way too many factors to offer a guarantee like that.
A lot of SEO companies and agencies churn through their customers, and spend most of their time selling instead of providing results. We strive to create long lasting partnerships by only taking on a select few clients so we dedicate the proper amount of resources to your project.
Why is SEO so important for Cannabis Brands?
SEO is crucial for Cannabis Brands for a few main reasons.
- Google drives a ton of traffic. In fact over 90% of purchases are believed to be at least partially attributed to a google search.
- While many other marketing channels have restrictions on cannabis businesses, search engines do not.
- SEO, unlike Paid Advertising or Influencer Marketing, keeps on providing more and more traffic over time. While paid ads and influencer marketing stop producing ROI the second you stop running them, SEO often produces results for months and years.
How will I know if SEO is working for me?
This is a question we get asked all the time, and for good reason; who wants to pay for something unless they can tell it is working for them.
Some of the first things we do for clients is to get them set up on google analytics and set up a rank tracking dashboard that allows clients to get real time view of their most important search engine rankings.
Once those tools are set up, we are able to prove the value we are bringing to your business by showing an increase in organic search traffic.
How long does it take to produce results with SEO?
Due to the volatile nature of search engine algorithms, it is hard to say exactly when rankings will begin to improve. Our SEO packages are carefully designed to produce results within 90 days, however oftentimes we see gradual improvements long before 90 days.
We can tell you that SEO is not a miracle cure for a bad business model, or a tool you should use if you are seeking overnight results. It is a long term process, and those that see it through will reap the benefits as they outrank their competitors who didn’t have the patience.
Questions?
Do you have a question that is not listed in our FAQ section? Click the button below to ask us!
About Us
We specialize in helping cannabis brands establish and maintain SEO strategies that produce amazing results, and have a plan that can meet the goals of any cannabis business big or small.