If you don’t have an SSL certificate on your website yet, it’s time to get one. Before I get into what exactly an SSL certificate is, I can tell you definitively that if you want to keep up with the competition you need to read this. When it comes to both the security of your website and how many people you can get to it you want to make sure you have your bases covered.
So What Is An SSL Certificate?
SSL stands for Secure Sockets Layer, and it’s the best way to create an encrypted link between a server and a web browser so any information passed between the two is private. This is critical for sites that accept sensitive information from customers, such as passwords and credit card numbers or even doctor’s recommendation notes. If you plan to sell anything (including cannabis products) online, you need this protection.
It Can Protect Your Business
Websites that don’t have an SSL certificate are easy targets for anyone with bad intention and a laptop, which means your site is more likely to be hacked. Don’t let your member’s information fall into a hackers hands. Data breaches can be costly, time consuming, and horrible for your business’ reputation.
Cultivate Trust With Your Visitors
Many consumers won’t buy from websites that don’t have an SSL certificate. Aware consumers are able to tell wheather your website is encrypted and therefore safe by looking at the address bar in their browsers. If the address bar says HTTPS, it’s secure. But if it simply says HTTP, it’s not. Would you want to enter your medical/personal information into a non-secure website? Most consumers wouldn’t wither.
If that’s not reason enough…
Recently, this became much more of an issue for website owners because once Google released Chrome v62, where they visually identify websites as either “secure” or “not Secure” based on whether they have an SSL. This applies to any type of website where users input information, from a simple questionnaire or contact form to uploading medical paperwork.If you want a simple way to protect your customers and website as a whole while also building trust in your brand, you need an SSL.
If you are a web designer or have some experience managing websites you can do this yourself easily using a free SSL certificate to save some money. Otherwise reach out to us for a consultation today and we’ll get you started in the right direction or even set it up for you!